La influencia del intraemprendimiento en la aceleración de la transformación digital en el centro de operaciones de crédito de un banco
DOI:
10.14211/regepe.esbj.e2171Palabras clave:
Emprendeduría corporativa, Transformación digital, Intraemprendimiento, Innovación tecnológica, DigitalizaciónResumen
Propósito del estudio: El objetivo de este estudio fue analizar cómo el intraemprendimiento aceleró la transformación digital en un centro de operaciones de crédito de un banco brasileño, vinculado a un laboratorio de innovación en Silicon Valley. Metodología/enfoque: El método de investigación fue el estudio de caso en profundidad y la técnica de análisis de datos fue el análisis de contenido. Resultados principales: Los resultados originales indicaron que el intraemprendimiento aceleró la transformación digital a través de la digitalización y digitalización de procesos, implementando y mejorando aplicaciones tecnológicas. Aportaciones teóricas/metodológicas: Los líderes alentaron el intraemprendimiento apoyando ideas creativas, utilizando metodologías ágiles e innovación digital, y mostrando que la rigidez en la aceptación de fallas y riesgos se puede superar. relevancia/originalidad: Concluimos que el intraemprendimiento puede acelerar innovaciones tecnológicas incrementales, en productos y procesos, para promover la transformación digital en el sector financiero. Contribuciones sociales/de gestión: También concluimos que la transformación digital puede avanzar significativamente desde el incentivo institucional al intraemprendimiento, la aceptación de fallas y riesgos, y la creación de polos de innovación conectados a redes tecnológicas internacionales. Estudios futuros pueden investigar soluciones intraemprendedoras para el sector bancario, basadas en banca abierta, inteligencia artificial y blockchain.
Descargas
Citas
Agasisti, T., Frattini, F., and Soncin, M. (2020). Digital Innovation in Times of Emergency: Reactions from a School of Management in Italy. Sustainability, 12(24), 10312. https://doi.org/10.3390/su122410312
Ambos, T. C., and Tatarinov, K. (2022). Building Responsible Innovation in International Organizations through Intrapreneurship. Journal of Management Studies, 59(1), 92-125. https://doi.org/10.1111/joms.12738
Antoncic, B. (2001), “Organizational processes in intrapreneurship: a conceptual integration”, Journal of Enterprising Culture, 9(2), 221–235. https://doi.org/10.1142/S0218495801000122
Bardin, L. (2010). Análise de Conteúdo (4a ed.), Edições 70, Lisboa.
Berghaus, S. (2016), “The fuzzy front-end of digital transformation: three perspectives on the formulation of organizational change strategies”, in Proceedings of BLED Conference 40, Bled, Slovenia, pp. 129-144. http://aisel.aisnet.org/bled2016/40
Brown, T. (2008), “Design thinking”, Harvard Business Review, 86(6) 84–96. https://fusesocial.ca/wp-content/uploads/sites/2/2018/06/Design-Thinking.pdf
Brown, T., and Wyatt, J. (2010), “Design thinking for social innovation”, Development Outreach, 12(1), 29–43. https://doi.org/10.1596/1020-797X_12_1_29
Christensen, C. (2011), O dilema da inovação: quando novas tecnologias levam empresas ao fracasso. Editora M.Books, São Paulo, SP.
Ciriello, R. F., and Richter, A. (2015), “Idea hubs as nexus of collective creativity in digital innovation”, paper presented at the 36th International Conference on Information Systems (ICIS 2015), December 13-16, Fort Worth, USA. https://www.zora.uzh.ch/id/eprint/120056/8/ZORA120056.pdf
Ciriello, R. F., Richter, A., and Schwabe, G. (2017), “From process to practice: towards a practice-based model of digital innovation”, paper presented at the 38th International Conference on Information Systems (ICIS 2017), December 10-13, Seoul, South Korea. https://pure.itu.dk/ws/files/82172405/ICIS_2017_From_Process_To_Practice_Towards_a_Practice_Based_Model_of_Digital_Innovation.pdf
Creswell, J. W. (2007), Projeto de pesquisa: métodos qualitativo, quantitativo e misto (2a ed.), Artmed, Porto Alegre, RS.
Demirkan, H., Spohrer, J. C., and Welser, J. J. (2016), “Digital innovation and strategic transformation”, IT Professional, 18(6), 14–18. https://doi.org/10.1109/MITP.2016.115
Denzin, N. K., and Lincoln, Y. S. (2006). O planejamento da pesquisa qualitativa: Teorias e abordagens (2a ed.). Porto Alegre: Artmed.
Desouza, K. C. (2011), Intrapreneurship: managing ideas within your organization, University of Toronto Press, Toronto.
Dolata, M., and Schwabe, G. (2016), “Design thinking in IS research projects”, Brenner, W. and Uebernickel, F. (Ed.s), Design thinking for innovation, Springer, Heidelberg, pp. 67-83.
Drucker, P. (1970), “Entrepreneurship in business enterprise”, Journal of Business Policy, 1(1), 3-12.
Drucker, P. (2002), O melhor de Peter Drucker: a administração, Nobel, São Paulo.
Eesley, D. T., and Longenecker, C. O. (2006), “Gateways to intrapreneurship”, INDUSTRIAL MANAGEMENT-CHICAGO THEN ATLANTA, 48(1), 18. American Institute of Industrial Engineers. https://www.proquest.com/docview/211621084/fulltextPDF.
European Commission [EC] (2015), Digital transformation of European industry and enterprises, Report from the Strategic Policy Forum on Digital Entrepreneurship Brussels. https://ec.europa.eu/growth/content/digital-transformation-european-industry-and-enterprises-%E2%80%93-report-strategic-policy-forum_en
Filion, L. J. (2004), “Entendendo os intraempreendedores como visionistas”, Revista de Negócios, 9(2), 65-80. http://dx.doi.org/10.7867/1980-4431.2004v9n2p%25p
Fitzgerald, M., Kruschwitz, N., Bonnet, D., and Welch, M. (2013), “Embracing digital technology: a new strategic imperative”, MIT Sloan Management Review, Research Report. https://www.capgemini.com/gb-en/wp-content/uploads/sites/3/2017/07/embracing_digital_technology.pdf
Freeman, C., and Soete, L. (1997). The economics of industrial innovation (3rd ed.), The MIT Press, Cambridge, MA.
Gandhi, P., Khanna, S., and Ramaswamy, S. (2016), “Which industries are the most digital (and why?)”, Harvard Business Review, 4, 45-48. https://hbr.org/2016/04/a-chart-that-shows-which-industries-are-the-most-digital-and-why
Gartner. (2021). Definition of Digitalization - IT Glossary. https://www.gartner.com/en/information-technology/glossary/digitalization
Hall, P. A., and Soskice, D. (2001), Varieties of capitalism: the institutional foundations of comparative advantage, Oxford University Press, Oxford.
Hashimoto, M. (2006), Espírito empreendedor nas organizações: aumentando a competitividade através do intraempreendedorismo. Saraiva, São Paulo.
Hess, T., Matt, C., Benlian, A., and Wiesboeck, F. (2016), “Options for formulating a digital transformation strategy”, MIS Quarterly Executive, 15(2), 123–139. https://aisel.aisnet.org/misqe/vol15/iss2/6/
Hinings, B., Gegenhuber, T., and Greenwood, R. (2018). “Digital innovation and transformation: an institutional perspective”. Information and Organization, 28, 52–61. https://doi.org/10.1016/j.infoandorg.2018.02.004
Hisrich, R. D., and Peters, M. P. (2004), Empreendedorismo, Bookman, Porto Alegre.
Hisrich, R. D., Peters, M. P., and Shepherd, D. A. (2009). Empreendedorismo. (9a ed.). AMGH Editora, Porto Alegre
Høyrup, S., Hasse, C., Bonnafous-Boucher, M., Møller, K., and Lotz, M. (2012). Employee-driven innovation: a new approach. Palgrave Macmillan, Basingstoke, UK.
Instituto de Estudos para o Desenvolvimento Industrial [IEDI] (2019). A indústria do Futuro no Brasil e no Mundo. https://iedi.org.br/media/site/artigos/20190311_industria_do_futuro_no_brasil_e_no_mundo.pdf
Kane, G. C. (2017), “Digital maturity, not digital transformation”, MIT Sloan Management Review, April 4. http://sloanreview.mit.edu
Keeley, L., Pikkel, R., Quinn, B., and Walters, H. (2015), Dez tipos de inovação: a disciplina de criação de avanços de ruptura. DVS Editora, São Paulo.
Keller, R., Ollig, P., and Rövekamp, P. (2022). Pathways to Developing Digital Capabilities within Entrepreneurial Initiatives in Pre-Digital Organizations. Business & Information Systems Engineering, 64(1), p. 33–46. https://doi.org/10.1007/s12599-021-00739-3
Kesting, P., and Uhøi, J. (2010), “Employee-driven innovation: extending the license to foster innovation”. Management Decision, 48(1), 65-84. https://doi.org/10.1108/00251741011014463
Kerschberg, B. (2017). How Digital Disrupts Operations, Business Processes, and Customer Experience, Forbes. https://www.forbes.com/sites/benkerschberg/2017/03/01/how-digital-disrupts-operations-and-business-processes-as-well-as-customer-experience/#79cb77195466
Khan, S. (2016). Leadership in the Digital Age – a study on the effects of digitalization on top management leadership (unpublished Master Thesis). Stockholm Business School, Stockholm.
Knight, K. E. (1967), “A descriptive model of the intra-firm innovation process”, The Journal of Business, 40(4), 474-496. https://www.jstor.org/stable/2351630
Kuratko, D. F., Morris, M. H., and Schindehutte, M. (2015), “Understanding the dynamics of entrepreneurship through framework approaches”, Small Business Economics, 45(1), 1–13. https://doi.org/10.1007/s11187-015-9627-3
Li, L., Su, F., Zhang, W., and Mao, J. Y. (2017), “Digital transformation by SME entrepreneurs: a capability perspective”, Information Systems Journal, 28(6), 1129-1157. https://doi.org/10.1111/isj.12153
Liu, D., Chen, S., and Chou, T. (2011), “Resource fit in digital transformation: lessons learned from the CBC Bank global e‐banking project”, Management Decision, 49(10), 1728–1742. https://doi.org/10.1108/00251741111183852.
Mazzon, J. A. (2018). Using the Methodological Association Matrix in Marketing Studies Brazilian Journal of Marketing. Brazilian Journal of Marketing, 17(5), 747-770. https://doi.org/10.5585/bjm.v17i5.4175.
Nambisan, S., Wright, M., and Feldman, M. (2019), “The digital transformation of innovation and entrepreneurship: progress, challenges and key themes”, Research Policy, 48(8), 103773. https://doi.org/10.1016/j.respol.2019.03.018
Nelson, R., and Winter, S. (1982), An evolutionary theory of economic change. Harvard University Press, Cambridge, MA.
Neyer, A. K., Bullinger, A. C., and Moeslein, K. M. (2009), “Integrating inside and outside innovators: a sociotechnical systems perspective”, R&D Management, 39(4), 410-419. https://doi.org/10.1111/j.1467-9310.2009.00566.x
OECD/Eurostat (2018), Oslo Manual 2018: guidelines for Collecting, Reporting and Using Data on Innovation (4th Ed.). OECD Publishing, Paris and Luxembourg. https://www.oecd.org/science/oslo-manual-2018-9789264304604-en.htm.
Piccinini, E., Gregory, R., and Kolbe, L. M. (2015), “Changes in the producer-consumer relationship-towards digital transformation”. In Proceedings of the Wirtschaftsinformatik Conference, Osnabrück, GE, pp. 1634–1648. http://aisel.aisnet.org/wi2015/109
Pinchot, G. (1985), Intrapreneuring, Harper and Row, New York.
Pinchot, G., and Pellman, R. (2004). Intraempreendedorismo na Prática: um guia de inovação nos negócios, Elsevier, Rio de Janeiro
Plattner, H., Meinel, C., and Weinberg, U. (2009). Design thinking. Springer, Heidelberg.
Ritala, P, Baiyere, A, Hughes, M., and Kraus, S. (2021). Digital strategy implementation: The role of individual entrepreneurial orientation and relational capital. Technological Forecasting and Social Change, 171, 120961, https://doi.org/10.1016/j.techfore.2021.120961.
Roland Berger Strategy Consultants (2014). Think Act - Industry 4.0: the new industrial revolution-How Europe will succeed. Munich. http://gesd.free.fr/rbindu4.pdf
Rühl A., and Palomo Zurdo R. (2020). Does technology contribute to financial democratization? The collaborative economy and fintechs as catalysts for change. Revesco - Revista de Estudios Cooperativos, 133, e65486. https://doi.org/10.5209/reve.65486
Sampieri, R. H., Collado, C. F., and Lucio, M. P. B. (2013), Metodologia de pesquisa, Bookman, Porto Alegre.
Schallmo, D., Williams, C. A., and Boardman, L. (2017), “Digital transformation of business models – best practice, enablers and roadmap”. International Journal of Innovation Management, 21(8). https://doi.org/10.1142/S136391961740014X
Schumpeter, J. (1982), A teoria do desenvolvimento econômico (3a ed.), Abril Cultural, São Paulo.
Schumpeter, J. (1988). Teoria do desenvolvimento econômico: uma investigação sobre lucros, capital, crédito, juro e ciclo econômico, Abril Cultural, São Paulo (Coleção Os Economistas).
Singh, A., and Hess, T. (2017), “How chief digital officers promote the digital transformation of their companies”, MIS Quarterly Executive, 16 (1), 1–17. https://aisel.aisnet.org/misqe/vol16/iss1/5
Suddaby, R. (2010), “Editor's comments: construct clarity in theories of management and organization”, Academy of Management Review, 35(3), 346–357. https://doi.org/10.5465/amr.35.3.zok346
Telles, A., and Matos, C. (2013). O empreendedor viável: uma mentoria para empresas na época da cultura startup, Leya, Rio de Janeiro.
Tidd, J., and Bessant, J. (2015), Gestão da Inovação, Bookman, Porto Alegre
Tigre, P. B. (2014), Gestão da Inovação: a Economia da Tecnologia no Brasil. Elsevier, Rio de Janeiro
Venkataraman, S. (1997) “The distinctive domain of entrepreneurship research”, Katz, J. A. (Ed.), Advances in entrepreneurship, firm emergence and growth, JAI Press, Oxford, pp. 119–138.
Vial, G. (2019), “Understanding digital transformation: a review and a research agenda”, The Journal of Strategic Information Systems, 28(2), 118–144. https://doi.org/10.1016/j.jsis.2019.01.003
Vidas-Bubanja, M., and Bubanja, I. (2017), “The challenge of going digital”, Journal of Engineering Management and Competitiveness, 7(2), 126–136. http://scindeks-clanci.ceon.rs/data/pdf/2334-9638/2017/2334-96381702126V.pdf
Wacker, J. G. (2004), “A theory of formal conceptual definitions: developing theory-building measurement instruments”, Journal of Operations Management, 22(6), 629–650. https://doi.org/10.1016/j.jom.2004.08.002
Wade, M. (2015), Digital Transformation: a Conceptual Framework, Global Center for Digital Business Transformation. http://www.imd.org/upload/IMD.WebSite/DBT/Digital%20Business%20Transformation%20Frame work.pdf
Westerman, G., Bonnet, D., and McAfee, A. (2014), Leading Digital: turning technology into business transformation. Harvard Business Press, Boston.
Yin, R. (2010), Estudo de Caso: planejamento e métodos (4a ed.). Bookman, Porto Alegre
Publicado
Métricas
Visualizações do artigo: 704 pdf (English) downloads: 192 Viewer (xml, epub, html) (English) downloads: 0 Mobile (English) downloads: 0
Cómo citar
Número
Sección
Licencia
Derechos de autor 2023 Ricardo Manoel Damiani, Cleonir Tumelero
Esta obra está bajo una licencia internacional Creative Commons Atribución 4.0.
Los autores que publican en esta revista están de acuerdo con los siguientes términos:
-
El/La autor(a)/es(as) autorizan la publicación del texto en la revista;
-
La revista no se responsabiliza de las opiniones, ideas y conceptos emitidos en los textos, ya que son de entera responsabilidad de sus autores/autoras;
-
Los autores/autoras mantienen los derechos de autor y conceden a la revista el derecho de la primera publicación, con el trabajo publicado bajo la Licencia CC BY 4.0
, que permite el compartir el trabajo con reconocimiento de la autoría y la publicación inicial en esta revista; -
Los autores/autoras están permitidos y animados a publicar su trabajo (Versión enviada, Versión aceptada [Manuscrito aceptado por el autor/autora] o Versión publicada [Versión del registro]) en línea, por ejemplo, en repositorios institucionales o preprints, ya que puede llevar a intercambios productivos, así como a citas anteriores y mayores de trabajos publicados. REGEPE pide como condición política para los autores/autoras que indiquen/vinculen el artículo publicado con DOI. Vea el Efecto del Acceso Abierto.
