Revelando o papel das capacidades frugais e digitais no financiamento de startups de deep tech
DOI:
10.14211/regepe.esbj.e2467Palavras-chave:
Startups deep tech, Investimentos, Inovação frugal, Tecnologias digitaisResumo
Objetivo: Demonstrar o Papel das Tecnologias Digitais, Inovação Frugal e Atributos de Imitabilidade na Atração de Investimentos em Startups de Deep Tech em uma Economia Emergente. Metodologia/abordagem: Os dados primários para esta pesquisa foram obtidos de uma amostra de 216 startups de deep tech de vários setores, localizadas em São Paulo. As hipóteses foram testadas utilizando modelagem de equações estruturais através do método Partial Least Squares (PLS-SEM). Principais resultados: Investidores privados são atraídos por tecnologias digitais e pelo atributo de ser difícil de imitar. No entanto, embora exista uma associação positiva entre a capacidade de inovação frugal e o atributo difícil de imitar, não foram identificados efeitos indiretos dessa capacidade sobre os investimentos. Contribuições teóricas/metodológicas: Focando em economias emergentes, este estudo contribui para a literatura que investiga quais fatores explicam os investimentos em startups de deep tech. Além disso, contribui para a literatura que liga a inovação frugal e a complexidade tecnológica. Relevância/originalidade: Startups de deep tech requerem recursos financeiros substanciais; no entanto, em mercados emergentes, há escassez de recursos de investimento. Baseado na Visão Baseada em Recursos (RBV), esta pesquisa demonstra quais capacidades são capazes de despertar o interesse de investidores privados no contexto de economias emergentes. Contribuições sociais/gerenciais: Para empreendedores, a pesquisa destaca a importância das tecnologias digitais na atração de investimentos. Para investidores e formuladores de políticas públicas, o estudo enfatiza a associação da capacidade de inovação frugal com o atributo de imitabilidade em startups de deep tech.
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