Portugal, ora pois! Internationalization strategies of a small family business

Authors

DOI:

10.14211/regepe.esbj.e2305

Keywords:

Entrepreneurship, Strategy, Internationalization, Small Business

Abstract

Objective: This teaching case aims to expose undergraduate and graduate students to the business problems of decision-making in the development of internationalization strategies. Dilemma: This teaching case addresses the dilemmas of a small Brazilian family business when making the decision to internationalize in the Portuguese market. A small family business, which operates in the architecture, decoration, and construction sector, in the production of customized works in ornamental stones, which is faced with the opportunity to serve customers in the Portuguese market, after a long period operating only in the national market. Relevance/originality: The case presents itself as an original and real opportunity for the professor to work on internationalization strategies, revitalizing concepts of value proposition, decision-making, adequacy of products and markets and is indicated for application in strategy disciplines in undergraduate and graduate courses.

Downloads

Download data is not yet available.

Translations of this article

Author Biographies

Silvia Ferraz Nogueira De Tommaso, Universidade de São Paulo (USP), São Paulo, SP, Brazil

is a PhD student in General Administration with a focus on Strategy at FEA-USP, a guest professor at FIA Business School in postgraduate and MBA courses. She has a master's degree in Business Management from FIA Business School, an MBA in Business Strategy from BSP-SP and a degree in Literature from USP. His areas of interest are strategy, entrepreneurship, business management and stakeholder theory. http://lattes.cnpq.br/0085086401628983

Raísa Correa, Universidade de São Paulo (USP), São Paulo, SP, Brazil

is a PhD student and Master in Administration at the University of São Paulo (USP) and Specialist in Didactic-Pedagogical Processes for EAD; Research in the areas of educational technologies and distance education institutions. Professor of pre-graduate courses at Link School of Business. http://lattes.cnpq.br/2611956428653813.

Felipe Mendes Borini, Universidade de São Paulo (USP), São Paulo, SP, Brazil

is a professor at the Department of General Administration at FEA/USP, Co-Editor of RAI - Revista de Administração e Inovação and CNPq Research Productivity Fellow - Level 2. He has a PhD in Administration from the University of São Paulo (FEA /USP) (2008). Master in Administration from the Pontifical Catholic University of São Paulo (PUC/SP) (2004) and a degree in Business Administration from the Pontifical Catholic University of São Paulo (PUC/SP). His lines of research are Global Strategy; Global Innovation; Organizational Strategy; Organizational Capabilities.

References

Associação dos industriais da construção civil e obras públicas [AICCOPN]. (2022). Combater as carências habitacionais, promover o investimento privado. Recuperado de: https://www.aiccopn.pt/combater-as-carencias-habitacionais-promover-o-investimento-privado/

Associação Nacional Da Indústria Extractiva E Transformadora [ANIET]. (2017). UEPA Publicações - Annual Review 2017/2018. https://www.aniet.pt/pt/publicacoes/annual-review-2017-2018/

Banco de Portugual. (2022). Quadros do Setor. Recuperado 25/10/2023 de https://www.bportugal.pt/QS/qsweb/Dashboards

Câmara Brasileira da Indústria da Construção [CBIC]. (2022, junho 27). A atividade da construção civil é a âncora do desenvolvimento. CBIC – Câmara Brasileira da Industria da Construção. https://cbic.org.br/a-atividade-da-construcao-civil-e-a-ancora-do-desenvolvimento/

CAU/BR & OA/PT. (2022, julho 21). Memorando de Entendimento para a harmonização das condições de inscrição e registro de arquitectos portugueses e brasileiros e de arquitetos e urbanistas brasileiros e portugueses junto do Conselho de Arquitetura e Urbanismo do Brasil (CAU) e da Ordem dos Arquitectos de Portugal (OA). (2022, julho 21). Memorandos e Acordos de Cooperação Internacionais - Portal da Transparência e Prestação de Contas - CAU/BR. https://transparencia.caubr.gov.br/arquivos/Memorando-entendimento-CAUBR-e-OAPT.pdf

Conselho de Arquitetura e Urbanismo de São Paulo (CAU/SP). (2021, dezembro 22). II Censo das Arquitetas e Arquitetos e Urbanistas do Brasil – CAU/SP. https://causp.gov.br/acesse-os-resultados-do-ii-censo-das-arquitetas-e-arquitetos-e-urbanistas-do-brasil/

Cunha, P. (2016). Pedra portuguesa no mundo. Associação Portuguesa dos Industriais de Mármores, Granitos, & Afins - Assimagra. https://www.assimagra.pt/images/publicacoes/LIVRO-PEDRA-PORTUGUESA-NO-MUNDO-versao-final.pdf

Imóvel Magazine. (2021, dezembro 15). Brasileiros estão buscando uma nova vida na Europa e investem em Portugal em 2021. Revista Imóvel Magazine. https://www.imovelmagazine.com.br/mercado-imobiliario/brasileiros-estao-buscando-uma-nova-vida-na-europa-e-investem-em-portugal-em-2021/

Montani, C. (2020). XXXI Rapporto Marmo e Pietre nel mondo 2020. Carrara: Aldus. https://abirochas.com.br/wpcontent/uploads/2020/12/impaginato_XXXI

Oliveira, G. (2021, May 14). Na pandemia, mercado de reformas torna-se boa opção de investimento. Casa Vogue. https://casavogue.globo.com/Casa-Vogue-Estate/noticia/2021/05/na-pandemia-mercado-de-reformas-torna-se-boa-opcao-de-investimento.html

Sanches, C. (2020, dezembro 27). Arquiteto em Portugal: saiba como trabalhar no país sendo brasileiro. Euro Dicas. https://www.eurodicas.com.br/arquiteto-em-portugal/

Santiago, T. (2022, dezembro 6). Cenário da construção civil não deve ser ‘muito animador em 2023ʼ, diz SindusCon-SP | InvestNews. https://investnews.com.br/economia/cenario-da-construcao-civil-nao-deve-ser-muito-animador-em-2023%ca%bc-diz-sinduscon-sp/

Downloads

Published

2023-11-10

Métricas


Visualizações do artigo: 488     Caso de ensino (pdf) (Português (Brasil)) downloads: 171 Notas de ensino (pdf) (Português (Brasil)) downloads: 67 xml (Português (Brasil)) downloads: 0 Áudio (Português (Brasil)) downloads: 4 Vídeo (Português (Brasil)) downloads: 29

How to Cite

De Tommaso, S. F. N., Correa, R., & Borini, F. M. (2023). Portugal, ora pois! Internationalization strategies of a small family business. REGEPE Entrepreneurship and Small Business Journal, 13(1), e2305. https://doi.org/10.14211/regepe.esbj.e2305

Issue

Vol. 13 No. 1 (2024): Jan./Apr. (Continuous Publication)

Section

Case study

License

Copyright (c) 2023 Silvia Ferraz Nogueira De Tommaso, Raísa Correa, Felipe Mendes Borini

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Authors who publish in this journal agree to the following terms:

  1. The author(s) authorize the publication of the text in the journal;

  2. The journal is not responsible for the opinions, ideas, and concepts expressed in the texts, as they are the sole responsibility of their authors;

  3. Authors retain copyright and grant the journal the right of first publication, with the work published under the CC BY 4.0  License, which allows sharing the work with acknowledgment of authorship and initial publication in this journal;

  4. Authors are allowed and encouraged to post their work (Submitted version, Accepted version [Manuscript accepted by the author], or Published version [Record version]) online, for example in institutional repositories or preprints, as it can lead to productive exchanges as well as earlier and greater citation of published work. REGEPE requires that authors indicate/link the published article with DOI. See the Effect of Open Access.

Crossref
Scopus
Google Scholar
Europe PMC

Similar Articles

1 2 3 4 5 6 7 8 9 10 > >> 

You may also start an advanced similarity search for this article.