O que os Investidores procuram no Plano de Negócios de uma startup?

João Vasco Geraldo; Paulo Miguel Gama

doi:10.14211/regepe.v8i3.1365

Autores/as

João Vasco Geraldo jgeraldo@ipn.pt
IPN Incubadora
Paulo Miguel Gama gama@fe.uc.pt
Universidade de Coimbra
http://orcid.org/0000-0002-8394-8301

DOI:

10.14211/regepe.v8i3.1365

Palabras clave:

Plan de Negocio, Empresa Emergente, Business Angels (Inversores Providenciales), Capital de Riesgo, Espíritu Emprendedor

Resumen

Objetivo: sintetizar la información a la que dan prioridad los inversores privados en el plan de negocio de una empresa emergente. Discutir las preferencias que tienen los diferentes tipos de inversores con respecto a los elementos que deben componer un plan de negocio y se compararon su forma de abordar este documento.

Metodología/enfoque: sobre la base de una extensa búsqueda en línea de términos como business plan (plan de negocio), startup (empresa emergente), venture capital (capital de riesgo), entrepreneurship (espíritu emprendedor) y business angels (inversores providenciales), se identificaron y analizaron los trabajos científicos relevantes publicados sobre este tema, destacando dos tipos de inversores, los inversores providenciales y las sociedades de capital riesgo.

Resultados principales: en general, ambos tipos de inversores buscan información similar y siguen procesos de decisión similares. No obstante, la literatura sugiere que los inversores providenciales siguen un proceso de decisión sobre la inversión menos estructurado y conceden mayor importancia a la información sobre el equipo emprendedor, mientras que las empresas de capital de riesgo destacan por la importancia que dan al mercado en el que opera la empresa.

Aportaciones teóricas/metodológicas: síntesis comparativa de los aspectos positivos y negativos que señalan los inversores providenciales y las compañías de capital de riesgo en los planes de negocio de las empresas emergentes.

Pertinencia/originalidad: el plan de negocio es el elemento esencial de la planificación y la comunicación de la idea de negocio, por lo que cumplir con las expectativas informativas de los posibles inversores es contribuir al éxito a la hora de obtener financiación, lo cual es especialmente importante en el caso de las empresas jóvenes con un historial de mercado reducido (o inexistente).

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Citas

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