Digital luthiery: Entrepreneurship in the music business
DOI:
10.14211/ibjesb.e1917Keywords:
Luthiery, Business development, Startup, Digital platform, App for personal securityAbstract
Objective of the study: to connect the needs of musicians and practitioners of musical instruments, with those of luthiers and suppliers of tools and accessories of luthiery (production, regulation, repairs and restoration of musical instruments), through a digital platform. Methodology: starting from indications of an opportunity, information was gathered about the Brazilian luthiery market and research was carried out to understand the needs of musicians, luthiers and suppliers, which resulted in the proposal, with the definition of resources, action plan, economic feasibility analysis, implementation and evaluation. Main results: Its implementation started with the development of the platform, and the incubation of the startup in the lab of a São Paulo consultancy was negotiated. Methodological contributions: the method of problem solving and taking advantage of opportunities allowed the elaboration of a viable project to be implemented, for dealing with issues of the reality of a business, such as the startup object of work. Relevance / originality: The proposed business model is innovative, as it is unprecedented in the country, since there is still no application in this market connecting musicians, luthiers and suppliers. Contributions to management: The complexity in preparing the work was high, as it required the support of several companies and professionals for the development of software in language for mobile devices, which allowed the integration with electronic payment solutions, , care with data protection and privacy, hosting services and support of the post-implementation solution, in addition to business disclosure and administration services.
JEL Code: M13
Downloads
References
all music. (2018). Worldwide Luthier Directory. Recuperado em 16 de março de 2018, de http://4allmusic.com/selection-luthiers-pays/luthiers-brasil/121-luthiers-de-violao-brasil/131-lista-luthiers-guitarras-brasil
Barney, Jay B. & Hesterly, William S. (2017). Administração estratégica e vantagem competitiva: conceitos e casos. 5 ed. São Paulo: Pearson Education do Brasil.
Blank, S.& Dorf, B. (2014) Startup. Manual Do Empreendedor. O Guia Passo A Passo Para Construir Uma Grande Empresa. Alta Books.
Cifra Club News (2019). Profissão: Músico – Diferenças entre o músico profissional e amador. Recuperado em 13 de abril de 2018, de https://www.cifraclubnews.com.br/especiais/129062-profissao-musico-diferencas-entre-o-musico-profissional-e-amador.html
Dourado, H. A. (2004). Dicionário de Termos e Expressões da Música. São Paulo: Editora 34.
Fètis, F. J. (1846). The History of Music or, How to Understand and Enjoy its Performance. London: George Routledge, Soho Quare.
Kotler, P.; Kartajaya, H.; Setiawan, I (2017) Marketing 4.0 Do tradicional ao digital. Rio de Janeiro: Sextante.
Lima, E., Lopes, R. M. A., Nassif, V. M. J., & Silva, D. (2015). Ser seu Próprio Patrão? Aperfeiçoando-se a Educação Superior em Empreendedorismo. Revista de Administração Contemporânea, 19(4), 419–439. https://doi.org/10.1590/1982-7849rac20151296
Löbler, M. L., Bobsin, D., Visentini, M. S., & Vieira, K. M. (2008). A PERCEPÇÃO SOBRE A ACEITAÇÃO E O AJUSTE DA TECNOLOGIA COMO DETERMINANTES DO USO DO COMÉRCIO ELETRÔNICO COMO CANAL DE COMPRA. Contextus – Revista Contemporânea de Economia e Gestão, 8(2). https://doi.org/10.19094/contextus.v8i2.32125
Luthier Guitars. (2018). Luthiers em atividade no Brasil. Recuperado em 16 de março de 2018, de http://www.luthierguitars.com/luthiers.html
Marcondes, R.C.; Miguel, L.A. P., Franklin, M.A. & Perez, G. (2017). Metodologia para elaboração de trabalhos práticos e aplicados: administração e contabilidade. Recuperado de https://www.mackenzie.br/fileadmin/ARQUIVOS/Public/6-pos-graduacao/upm-higienopolis/mestrado-doutorado/admin-desen-negocios/2018/Livro_Metodologia_trabalhos_praticos.pdf
Mercado Livre (2018). Instrumentos musicais. Recuperado em 15/05/2018, de https://home.mercadolivre.com.br/intrumentos-musicais/
Musica&Mercado. (2018). Porque não devemos acreditar que o mercado de instrumentos musicais morreu. Recuperado em 16 de maio de 2018, de http://musicaemercado.org/vendas-instrumentos-musicais-no-brasil/
Nova escola de Marketing (2019). Marketing 4.0: do Tradicional ao Digital, passo a passo. Recuperado em 13 de maio de 2019, de https://novaescolademarketing.com.br/marketing/marketing-4-0/
OLX (2018). Instrumentos musicais. Recuperado em 15 de maio de 2018 de https://www.olx.com.br/instrumentos-musicais
Osterwalder, A.& Pigneur, Y. (2013) Business Model Generation: inovação em modelos de negócios. Riode Janeiro:Alta Books.
Parker, Geoffrey G., Van Alstyne, Marshall W., Choudary, Sangeet P. (2016). Plataforma a revolução da estratégia: o que é a plataforma de negócios, como surgiu e como transforma a economia em alta velocidade. São Paulo: HSM do Brasil.
Priem, R. L. (2007). A costumer perspective on value creation, Academy of Management Review 2007, 32(10), pp. 219–235.
Ragsdale, C.T. (2015). Modelagem de Planilha e Análise de Decisão: Uma Introdução Prática a Business Analytics. São Paulo: Cengage-Learning.
Ries, E. (2011) A startup enxuta. São Paulo:Crown Publishing
Roque, C. (2003). Luthiers: Artesãos Musicais Brasileiros. São Paulo: Edição do Autor.
Schwaber, K.; Sutherland, J. (2014). Guia do Scrum. Um guia definitivo para o Scrum: As regras do jogo. Recuperado de https://www.scrumguides.org/docs/scrumguide/v1/Scrum-Guide-Portuguese-BR.pdf
Tidd, J.; Bessant, J., Pavitt, K. (2008). Gestão da Inovação. Porto Alegre: Bookman.
Downloads
Published
Métricas
Visualizações do artigo: 398 PDF (Português (Brasil)) downloads: 301 PDF downloads: 75
How to Cite
Issue
Section
License
Copyright (c) 2022 Renato Akira Sakamoto, Reynaldo Cavalheiro Marcondes
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish in this journal agree to the following terms:
-
The author(s) authorize the publication of the text in the journal;
-
The journal is not responsible for the opinions, ideas, and concepts expressed in the texts, as they are the sole responsibility of their authors;
-
Authors retain copyright and grant the journal the right of first publication, with the work published under the CC BY 4.0
License, which allows sharing the work with acknowledgment of authorship and initial publication in this journal; -
Authors are allowed and encouraged to post their work (Submitted version, Accepted version [Manuscript accepted by the author], or Published version [Record version]) online, for example in institutional repositories or preprints, as it can lead to productive exchanges as well as earlier and greater citation of published work. REGEPE requires that authors indicate/link the published article with DOI. See the Effect of Open Access.
