Comportamento empreendedor e estratégia: Uma revisão sistemática da literatura
DOI:
10.14211/regepe.esbj.e2396Palavras-chave:
Empreendedor, Comportamento empreendedor, Estratégia, Revisão sistemática da literatura, Tomada de decisãoResumo
Objetivo do estudo: identificar as lacunas e os eixos teóricos da produção científica internacional relacionados ao Comportamento Empreendedor (CE) do indivíduo proprietário de empresa, bem como as estratégias adotadas em diferentes contextos, além de fornecer insights para pesquisas futuras. Metodologia/abordagem: estudo descritivo e qualitativo, a partir da revisão sistemática de 56 artigos, coletados em junho de 2021, das bases Scopus e Web of Science, com o apoio da ferramenta StArt; e análise de conteúdo, com auxílio do software Atlas.ti. Principais resultados: consolidação do perfil metodológico dos estudos e dos temas abordados, identificando que tanto o CE quanto a estratégia possuem definições fragmentadas, mesmo após inúmeras pesquisas. Há relação positiva entre o CE e a estratégia, sendo que o CE influencia a tomada de decisão e contribui para elevar o desempenho organizacional. O sucesso de um empreendimento pode ser, portanto, determinado pela capacidade e velocidade em responder eficazmente às mudanças de contexto. Contribuições teórico/metodológicas: avanço da pesquisa nos campos de empreendedorismo e estratégia, com a identificação das categorias de CE e das estratégias adotadas (especialmente no que tange à compreensão do CE e de sua influência na estratégia); e consolidação e recomendação de agenda futura de pesquisas. Relevância/originalidade: a articulação teórica entre empreendedorismo e estratégia se concentra no CE, na busca de oportunidades e de vantagem competitiva, que são indispensáveis ao crescimento dos negócios. Contribuições sociais/para a gestão: contribuir com gestores e empreendedores na identificação de questões comportamentais e de escolhas estratégicas, adotadas nos mais diversos contextos, incluindo o desenvolvimento sustentável das organizações.
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