Combining effectuation and causation approaches in entrepreneurship: A 20+ years review

Clarice Secches Kogut; Renato Dourado Cotta de Mello; Robert Skorupski

doi:10.14211/regepe.esbj.e2226

Autores

Clarice Secches Kogut csecches@gmail.com
Escola de Negócios (IAG), Pontifícia Universidade Católica do Rio de Janeiro (PUC-RIO), Rio de Janeiro, RJ, Brazil
https://orcid.org/0000-0002-4760-654X
Renato Dourado Cotta de Mello renato@coppead.ufrj.br
Instituto Coppead de Administração, Universidade Federal do Rio de Janeiro (UFRJ), Rio de Janeiro, RJ, Brazil
https://orcid.org/0000-0003-2345-1202
Robert Skorupski csecches@gmail.com
Instituto Coppead de Administração, Universidade Federal do Rio de Janeiro (UFRJ), Rio de Janeiro, RJ, Brazil
https://orcid.org/0009-0003-0816-8887

DOI:

10.14211/regepe.esbj.e2226

Palavras-chave:

Effectuation, Revisão sistemática da literatura, Tomada de decisão, Empreendedorismo

Resumo

Objetivo do estudo: Este artigo reúne e revisa artigos empíricos ou teóricos publicados nos principais periódicos internacionais nos quais as lógicas empreendedoras de causation e effectuation, cunhadas por Sarasvathy em 2001, são discutidas para responder à pergunta de pesquisa: “Em que circunstâncias as empresas combinam tais logicas?”. Método/abordagem metodológica: A pesquisa é baseada em uma revisão sistemática da literatura de revistas de primeira linha durante um período de 20 anos. Principais resultados: Os resultados sugerem que as lógicas de causation e effectuation podem ser aplicadas simultaneamente ou em sequência, dependendo de fatores nos níveis micro (o empreendedor), meso (a empresa) e macro (contexto de negócios – institucional e situacional). Contribuições teóricas/metodológicas: Este estudo fornece um conjunto compilado, sintetizado e contrastado de trabalhos anteriores para futuros pesquisadores trabalharem, e uma matriz conceitual preliminar para testes e refinamentos adicionais, além de uma discussão aprofundada nos níveis micro, meso e macro. Relevância/originalidade: 20 anos após o trabalho seminal de Sarasvathy, a maior parte da literatura que investiga a tomada de decisão empreendedora ainda se concentra em contrastar as lógicas de causation e effectuation, não compreendendo completamente as condições sob as quais cada uma prevalece ou quando elas são combinadas. Contribuições sociais / gerenciais: No nível micro, esta pesquisa pode ajudar os empreendedores a entender melhor seu perfil e os benefícios de considerar ambas as lógicas ao longo de seu processo de tomada de decisão. No nível meso, as empresas podem se beneficiar ao entender como as lógicas se relacionam em cada estágio da vida de uma empresa. Finalmente, no nível macro, os formuladores de políticas e educadores podem ajudar os empreendedores a navegar em ambientes incertos e turbulentos se lógicas e circunstâncias diferentes forem mais amplamente reconhecidas.

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Biografia do Autor

Clarice Secches Kogut, Escola de Negócios (IAG), Pontifícia Universidade Católica do Rio de Janeiro (PUC-RIO), Rio de Janeiro, RJ, Brazil

Professora quadro principal da área de estratégia no IAG / PUC-Rio desde dez/2022. Anteriormente participou do corpo docente do Instituto COPPEAD de Administração de 2017-2022. Pós-doutorado pela Pontifícia Universidade Católica do Rio de Janeiro (PUC-RIO /IAG), doutora em Administração pela Universidade Federal do Rio de Janeiro / COPPEAD (2018), mestre em Business Administration por Columbia University (2006), CFA (2004), e bacharel em Administração de Empresas pela Fundação Getúlio Vargas (EAESP-FGV) (2001). Interesses de pesquisa e publicações acadêmicas em Estratégia e Negócios Internacionais. Experiência executiva e de consultoria de mais de 20 anos em planejamento, gestão e estratégia. Financiamentos de pesquisa: Bolsista FAPERJ (PSD-10 2019-2022) e Cátedra CBF Academy/Coppead (2021).

Renato Dourado Cotta de Mello, Instituto Coppead de Administração, Universidade Federal do Rio de Janeiro (UFRJ), Rio de Janeiro, RJ, Brazil

Professor associado da Universidade Federal do Rio de Janeiro, lotado no Instituto Coppead de Administração, onde coordena o Centro de Estudos em Negócios Internacionais (CENI) desde 2009. Pós-doutor pela Ohio University (2010), doutor em Engenharia da Produção pela Coordenação dos Programas de Pós Graduação em Engenharia (COPPE) da UFRJ (2009) e mestre em Administração pelo Instituto COPPEAD de Administração da UFRJ (1981). Tem experiência na condução de projetos e estudos nas áreas de planejamento estratégico, com ênfase em negócios internacionais, abrangendo especialmente os seguintes temas: estratégia empresarial, internacionalização de empresas brasileiras e empreendedorismo internacional. Possui diversos trabalhos publicados em periódicos nacionais e estrangeiros.

Robert Skorupski, Instituto Coppead de Administração, Universidade Federal do Rio de Janeiro (UFRJ), Rio de Janeiro, RJ, Brazil

Mestrado em Administração de Empresas pelo COPPEAD/UFRJ, Rio de Janeiro, Brasil. Além disso, possui graduação em engenharia industrial e gestão empresarial pela Nordakademie (Alemanha). Seus interesses de pesquisa incluem negócios internacionais, estratégia de negócios, empreendedorismo e gestão.

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