A experiência canadense na perspectiva do empreendedorismo imigrante brasileiro em Toronto

Michel Mott Machado; Roberto Pessoa de Queiroz Falcão; Eduardo Picanço Cruz; Caroline Shenaz Hossein

doi:10.14211/regepe.e1963

Autores

Michel Mott Machado michelmottmachado@gmail.com
Centro Estadual de Educação Tecnológica Paula Souza (CPS), São Paulo, SP, Brasil York University, Ontario, Toronto, Canada
https://orcid.org/0000-0002-3444-8271
Roberto Pessoa de Queiroz Falcão robertopqfalcao@gmail.com
Programa de Pós-Graduação em Administração (PPGA), Universidade do Grande Rio (UNIGRANRIO), Rio de Janeiro, RJ, Brasil
https://orcid.org/0000-0002-8125-0938
Eduardo Picanço Cruz epicanco@id.uff.br
Programa de Pós-Graduação em Administração (PPGA), Universidade do Grande Rio (UNIGRANRIO), Rio de Janeiro, RJ, Brasil
Caroline Shenaz Hossein chossein@yorku.ca
Global Development and Political Science, University of Toronto Scarborough, Canadá
https://orcid.org/0000-0002-6696-2064

DOI:

10.14211/regepe.e1963

Palavras-chave:

Empreendedorismo imigrante, Brasileiros, Toronto, Canadá.

Resumo

Objetivo do estudo: Analisar o perfil sociodemográfico do empreendedorismo imigrante brasileiro em Toronto, seus traços comportamentais empreendedores e o negócio propriamente dito. Metodologia/abordagem: Trata-se de uma pesquisa multimétodos, exploratória-descritiva, com predominância qualitativa. Para a coleta de dados, foram realizadas surveys, aprofundadas com entrevistas presenciais e observações de campo. Principais resultados: A maioria se declarou proveniente do sudeste brasileiro, branca, de 35 a 49 anos, casada, com filhos, background acadêmico e profissional elevados. A influência do estado de mal-estar social no Brasil e do discurso oficial canadense parece atuar como fator de expulsão-atração à migração. A condição laboral de desempregados, na chegada dos imigrantes, pode “empurrá-los” a um empreendedorismo por necessidade, embora também sejam verificados negócios criados por oportunidade. Majoritariamente, os empreendimentos são de pequeno porte, do setor de prestação de serviços, com destaque aos que se concentram em West End, na cidade de Toronto. Nesse contexto, percebeu-se uma forte busca de identificação com a comunidade étnica ao qual os indivíduos pertencem, o que sugere a formação de economia de enclave. Contribuições teóricas/metodológicas: O artigo evidencia a importância de se realizar uma pesquisa multimétodos, com fins de entender as possíveis configurações empreendedoras dos imigrantes brasileiros. Relevância/originalidade: Há relevância acadêmica devido aos escassos trabalhos na temática do empreendedorismo de imigrantes brasileiros no exterior, sendo que pouco se sabe sobre esse fenômeno no Canadá. Contribuições sociais e para a gestão: As trajetórias empreendedoras descritas minimizam riscos para futuros imigrantes; além disso, a discussão sobre o capital social da comunidade étnica permite comparações com os negócios de brasileiros em outros países.

CLASSIFICAÇÃO JEL: L26, J15, M16 e J61

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Biografia do Autor

Michel Mott Machado, Centro Estadual de Educação Tecnológica Paula Souza (CPS), São Paulo, SP, Brasil York University, Ontario, Toronto, Canada

Michel Mott Machado holds a PhD in Business Administration (Mackenzie Presbyterian University), and he is post-doctorate research fellow in Business & Society (York University). He is Professor of the Professional Master in Management and Development of Professional Education, at the Centro Estadual de Educação Tecnológica Paula Souza (CEETEPS), São Paulo-SP/Brazil

Roberto Pessoa de Queiroz Falcão, Programa de Pós-Graduação em Administração (PPGA), Universidade do Grande Rio (UNIGRANRIO), Rio de Janeiro, RJ, Brasil

Professor of Masters in Business Admin. (PPGA-Unigranrio), professor UFF (20h), advisor to SEBRAE - Brazilian Support Service to Small Entrepreneurs - Local Innovation Agents Program. PhD in Management and Consumer Behaviour- IAG - Pontifical University of Rio de Janeiro/ (PUC ? Rio de Janeiro (2018), Master - MSc in Business Management by Fundacao Getulio Vargas (FGV ? EBAPE - Rio de Janeiro ? 2014), Marketing Post graduate by ESPM (1998), Graduated in Agronomic Engineering from the Federal University of Viçosa - MG (1992). Associate researcher at the Laboratory of Technological Innovation, Organization and Services - LabrInTOS / COPPE, at the Federal University of Rio de Janeiro. Marketing Professional with over 20 years of experience in creating and developing new business and projects based on market analysis. Subjects of interest: strategy, marketing, entrepreneurship, sales, innovation, consumer behavior, culture, and tourism as well as event management. Previous business experiences: He has worked for Coca-Cola Co, AMBEV Breweries, Fagga GL Events and other entrepreneurial experiences. Previous experience in Teaching: he was substitute professor of the Department of Entrepreneurship and Management at the Federal University Fluminense (UFF); Professor of the Tourism Business MBA (UFF), professor of the Laboratory of Technology, Business Management and Environment-LATEC in training given to the State Court of Justice - TJRJ. Subjects taught at UFF: Business Strategy, Scenarios and Trends, Business Practices, Project Management, Basic Entrepreneurship and Design Thinking. Candido Mendes University (2003 - 2005) - Assistant professor. Subjects taught at Candido Mendes University: Services Marketing, Product Launching, Basic Marketing and Advanced Marketing, for the courses of Marketing and Business Management. Fluent in English, Spanish and French

Eduardo Picanço Cruz, Programa de Pós-Graduação em Administração (PPGA), Universidade do Grande Rio (UNIGRANRIO), Rio de Janeiro, RJ, Brasil

Departamento de Empreendedorismo e Gestão

Área de empreendedorismo imigrante e empreendedorismo étnico

Caroline Shenaz Hossein, Global Development and Political Science, University of Toronto Scarborough, Canadá

Caroline Shenaz Hossein holds a PhD in Political Science (University of Toronto). She is Associate Professor of Business & Society in the Department of Social Science at York University in Toronto, Canada. She is the Founder of the Diverse Solidarity Economies (DiSE) Collective. Author of Politicized Microfinance: Money, power and violence in the Black Americas (2016)–winner of the 2019 Suraj Mal and Shyama Devi Argawal Book prize from the International Feminist Economics Association and co-winner of the 2018 Du Bois Distinguished Book Award. She is the editor of The Black Social Economy: Exploring community-based diverse markets (2018) and co-author of Business & Society: A Critical Introduction (2017). Currently she is working on her fourth book project, Mutual Aid Groups among Immigrant Women

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