Desempenho da inovação de produto: análise de medidas e escalas de mensuração para aplicação em PMEs
DOI:
10.14211/regepe.e1892Palavras-chave:
Desempenho da inovação de produto, Escala de mensuração, Gestão da inovação, Micros, pequenas e médias empresas.Resumo
Objetivo: Apresentar a análise das medidas e escalas de desempenho da inovação de produto, aplicadas em estudos sobre as micro, pequenas e médias empresas (PME). Metodologia/abordagem: Pesquisa de caráter exploratório e qualitativo-descritivo, que utilizou como método de investigação a revisão bibliográfica sistemática, a partir de artigos encontrados na base de dados da Capes, no corte temporal entre os anos de 1990 e 2020 (dezembro). Principais resultados: 92 artigos sobre o desempenho da inovação de produto foram identificados, sendo que 41 utilizaram medidas objetivas (chamadas de proxies) e 51, escalas psicométricas. Destes últimos, sete escalas foram desenvolvidas e replicadas em estudos com PME. Contribuições teóricas/metodológicas: Tendo em vista a crescente importância da gestão da inovação nas PME, e considerando a divergência entre as formas e as variáveis utilizadas na mensuração do desempenho das ações organizacionais em prol da inovação de produtos, esta pesquisa aponta as medidas mais adequadas a essa análise. Relevância/originalidade: A busca pela inovação de produtos tem crescido nos últimos anos, o que torna necessário e urgente – como evidencia esta pesquisa – o conhecimento das ferramentas de análise do desempenho das inovações realizadas. Contribuições sociais/para a gestão: este artigo proporciona aos gestores das PME informações e ferramentas para a análise dos esforços na mensuração do desempenho da inovação de produtos nas PME.
CLASSIFICAÇÃO JEL: O32
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