O que os Investidores procuram no Plano de Negócios de uma startup?

João Vasco Geraldo; Paulo Miguel Gama

doi:10.14211/regepe.v8i3.1365

Autores

João Vasco Geraldo IPN Incubadora
Paulo Miguel Gama Universidade de Coimbra http://orcid.org/0000-0002-8394-8301

DOI:

https://doi.org/10.14211/regepe.v8i3.1365

Palavras-chave:

Plano de Negócios, Startup, Business Angels, Capital de Risco, Empreendedorismo

Resumo

Objetivo: Sintetizar a informação que os investidores privados privilegiam no plano de negócios de uma startup. Discutir as preferências que diferentes tipos de investidores têm quanto aos elementos que devem compor um plano de negócios e compararam-se as suas abordagens a esse documento.

Metodologia/abordagem: Com base em uma extensiva pesquisa online de termos, como business plan, startup, venture capital, entrepreneurship, business angels, identificaram-se e foram analisados os trabalhos científicos relevantes publicados sobre o tema, com destaque para dois tipos de investidores: business angels e sociedades de capital de risco.

Principais resultados: Na generalidade, os dois tipos de investidores procuram informações semelhantes e seguem processos de decisão próximos. No entanto, a literatura sugere que os business angels têm um processo de decisão de investimento menos estruturado e atribuem maior importância à informação sobre a equipe empreendedora, enquanto que as sociedades de capital de risco destacam-se na relevância dada ao mercado em que o negócio se insere.

Contribuições teóricas/metodológicas: Síntese comparativa dos aspetos positivos e negativos relevados por business angels e sociedades de capital de risco nos planos de negócio de startup.

Relevância/Originalidade: O plano de negócios é o elemento essencial de planificação e comunicação da ideia de negócio, pois corresponde às expectativas informativas dos potenciais investidores, sendo um contributo para o sucesso na obtenção de financiamento, particularmente relevante no caso dos negócios jovens com reduzido (ou inexistente) histórico no mercado.

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