Antecedentes del uso de las redes sociales y sus efectos en la resiliencia e innovación de las startups
DOI:
10.14211/regepe.esbj.e2375Palabras clave:
Redes sociales, Resiliencia organizacional, InnovaciónResumen
Objetivo del estudio: Examinar qué factores antecedentes favorecieron el uso de las redes sociales y cuáles se sustentaron en la resiliencia organizacional que provocó la innovación en las startups en tiempos de pandemia. Metodología/enfoque: Se realizó una encuesta a las startups ubicadas en las regiones Sur y Sudeste de Brasil, inscritas en la StartupBase, en la que los gestores respondieron 119 cuestionarios. Para el análisis de las hipótesis se utilizó el modelo de ecuaciones estructurales. Principales resultados: El entorno, medido por la presión externa, y la organización, medido por las dimensiones de preparación interna y beneficios estratégicos, figuran como antecedentes del uso de las redes sociales. El uso de las redes sociales tiene efecto directo y positivo en la resiliencia organizacional y, mediado por la resiliencia organizacional, tiene efecto positivo en la innovación. Contribuciones teóricas/metodológicas: Se amplía la literatura analizando antecedentes y consecuencias del uso de las redes sociales, particularmente en relación con la capacidad de resiliencia organizacional y promoción de la innovación. Relevancia/originalidad: La evidencia empírica indica que las redes sociales pueden ayudar a desarrollar la resiliencia en las startups y, en consecuencia, promover la innovación en tiempos de pandemia. Contribuciones sociales/de gestión: El foco en las redes sociales reveló que ellas pueden generar beneficios en períodos de restricciones, ya que el uso de las redes sociales, fundamentadas en la resiliencia organizacional, posibilita la interacción y la creación de valor.
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