Priorização de Stakeholders em Empresas Familiares: Um Ensaio Teórico
DOI:
10.14211/regepe.v9i3.1532Palabras clave:
Stakeholders, Saliência de stakeholders, Empresas familiaresResumen
Objetivo do estudo: identificar os fatores que influenciam a priorização de stakeholders em empresas familiares.
Metodologia/Abordagem: para a condução do estudo, foi desenvolvido um ensaio teórico, baseado no “modelo de saliência de stakeholders”, que aborda critérios de priorização, e no “modelo de três círculos”, que apresenta as interseções entre família, gestão e propriedade, peculiares em empresas familiares.
Principais resultados: os resultados apontam a saliência de três grupos de stakeholders internos na empresa familiar (o fundador, os membros da próxima geração e os funcionários sem vínculo familiar), a partir dos atributos de poder, de legitimidade e de urgência, e considerando a simultaneidade dos papéis desempenhados.
Contribuições teóricas: o estudo contribui para a gestão e a priorização de stakeholders, por considerar as semelhanças e as diferenças entre empresas familiares e não familiares; e por incluir o atributo “simultaneidade de papéis” como fator de influência importante nesse fenômeno.
Relevância/Originalidade: a inclusão do atributo “simultaneidade de papéis” é relevante para o avanço da “teoria dos stakeholders”, no contexto de empresas familiares, pois oferece maior abrangência e precisão ao modelo de saliência; e o estudo fomenta a discussão sobre como alocar os recursos organizacionais diante das diversas demandas existentes.
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