Entrepreneur Profile: The Case of Headless Mule
DOI:
10.14211/regepe.v7i1.448Keywords:
Administration, Entrepreneurship, Entrepreneurial Characteristics.Abstract
This study case “The case of the ‘mula sem cabeça’ or ‘headless mule’”, a figure from Brazilian folklore, describes a problem situation of a young entrepreneur who achieved the objective of having his own retail outlet for a clothing brand with which he had a close and caring relationship for many years. After managing to open the store, in the main shopping center of the town of Balneário Camboriú, on the north coast of Santa Catarina, he faced the dilemma of whether to dedicate himself entirely to the role of business person, or whether to give up the company where he had worked for ten years. Contextually, there is still an imminent national economic crisis that could exacerbate the loss of income in the self-owned business, as well as his personal problems, in a property investment. The case was written as a teaching tool for use in the classroom on the topic of entrepreneurialism, and the characteristics of the entrepreneur.
Downloads
References
Dornelas, J. C. A. (2005). Empreendedorismo: transformando ideias em negócios. Rio de Janeiro: Elsevier.
Drucker, P. F.(1987). Inovação e espírito empreendedor. São Paulo: Pioneira.
Filardi, F., Barros, F. D., & Fischmann, A. A. (2014). Do homo empreendedor ao empreendedor contemporâneo: Evolução das características empreendedoras de 1848 a 2014. Revista Ibero-Americana de Estratégia, v. 13, n. 3, p. 123-140. DOI: https://doi.org/10.5585/ijsm.v13i3.2130
Martinelli, J. Comportamentos empreendedores. (2005) Disponível em: <http://www.duomoeducacao.com.br/Empreendedorismo-Corporativo/comportamentos-empreendedores.html>Curitiba>. Acesso em: 27 abr. 2016.
Silva, Jr. O. F. P. (2014). Empreendedorismo – a base do sucesso. Itajaí: Editora Univali.
Silva, T., Pereira, M. F., Costa, A. M., & e Hinterlang, C. (2013). Metodologia em voga no campo de empreendedorismo: emprego de métodos quantitativos para o estudo das características inerentes aos empreendedores. Revista Ibero-Americana de Estratégia – RIAE, v. 12, n. 4, pp. 181-209. DOI: https://doi.org/10.5585/riae.v12i4.2041
Ching, H. Y., & Kitahara, J. R. (dez/2015). Propensão a empreender: Uma investigação quantitativa baseada nas características empreendedoras de alunos do curso de Administração. Revista de Ciências da Administração, v. 17, n. 43, p. 99-111. DOI: https://doi.org/10.5007/2175-8077.2015v17n43p99
Lima F., Raimundo, N., & Bruni, A. L. (2015). Metacognição estimula características empreendedoras? Uma análise em profissionais de Administração. RACE, Unoesc, v. 14, n. 2, p. 427-450, maio/ago. DOI: https://doi.org/10.18593/race.v14i2.5922
Sarkas, S. (2015). Empreendedorismo e Inovação. 2. ed. São Paulo: Escolar Editora.
Downloads
Published
Métricas
Visualizações do artigo: 4431 PDF (Português (Brasil)) downloads: 1612
How to Cite
Issue
Section
License
Authors who publish in this journal agree to the following terms:
-
The author(s) authorize the publication of the text in the journal;
-
The journal is not responsible for the opinions, ideas, and concepts expressed in the texts, as they are the sole responsibility of their authors;
-
Authors retain copyright and grant the journal the right of first publication, with the work published under the CC BY 4.0
License, which allows sharing the work with acknowledgment of authorship and initial publication in this journal; -
Authors are allowed and encouraged to post their work (Submitted version, Accepted version [Manuscript accepted by the author], or Published version [Record version]) online, for example in institutional repositories or preprints, as it can lead to productive exchanges as well as earlier and greater citation of published work. REGEPE requires that authors indicate/link the published article with DOI. See the Effect of Open Access.
