Desarrollo del modelo de negocio en startups: Un estudio de causalidad, efectuación y bricolaje
DOI:
10.14211/regepe.esbj.e2535Palabras clave:
Modelos de Negocios, Efectuación, Bricolaje, CausalidadResumen
Objetivo: Investigar cómo causalidad, effectuation y bricolaje interactúan con componentes del modelo de negocio en el ciclo de vida de un startup, creando dinámicas no previstas en enfoques lineales tradicionales de planificación empresarial. Metodología: Aplicamos el enfoque de templates alternativas de Langley para comparar la incidencia de estas lógicas en una empresa de biotecnología desde ideación hasta ampliación. Principales resultados: La naturaleza más estática y limitada del bricolaje en fundación da startup parece haber fijado la propuesta de valor inicial, que no ha cambiado con el tiempo. En contraste, elementos de effectuation dieron a startup una flexibilidad considerable en producción y distribución, permitiendo un rápido crecimiento. Elementos de causalidad ayudaran a estabilizar y aportar eficiencia a la operación. Contribución teórica: El uso de las tres lógicas impactó en diferentes componentes del modelo de negocio, maneras y momentos, pero juntas generaron sinergias, permitiendo abordar simultáneamente las fuerzas contradictorias y paradójicas del entorno regulatorio, la dificultad de desarrollar productos viables y adaptarse a los requisitos dinámicos de escalamiento de la producción, comercialización y distribución, para clientes geográfica y socialmente diversos. Relevancia: Respondemos al llamado de McKelvie para realizar más estudios empíricos que exploren el uso de estos enfoques en el desarrollo de emprendimientos, con una rica descripción de la evolución de un startup del sector biotecnológico brasileño. Contribución a la gestión: La principal contribución es ayudar a los emprendedores a comprender mejor cómo utilizar los conceptos y técnicas de modelado de negocios en el desarrollo de sus startups, considerando estas racionalidades alternativas.
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