The evolution of the local innovation agents (ALI) program methodology and its contribution to the innovation management at Medicatriz Dermocosmetics

Authors

DOI:

10.14211/ibjesb.e2078

Keywords:

Innovative Company, Entrepreneurship. Innovation, Local Innovation Agents

Abstract

Objective: evaluate the influence of participation in cycles of the ALI Program in the innovative ambience of Medicatriz Dermocosmetics from 2013 to 2020. Investigated context: the basis of the ALI Program methodology was defined by eight premises: concrete results; use of indicators; results for Sebrae and the innovation ecosystem; involvement of the company's team; collective construction of solutions; tools; companies motivated to innovate; and ALI as a facilitator to overcome the dilemma of having a good creative potential, but without converting into innovations that provide increased sales. Intervention: adopt mechanisms to solve the diagnosed problems, some interventions of open innovation, co-creation, branding, ethnographic research, current customer, and employee satisfaction were proposed for each cycle of participation. Results: in the first cycle, eleven new products were launched using nanotechnology and sensory transversality; in the second, there was a sub-category of customers and humanized projects for customers, employees, and social circles; in the third, remodeling of workshops, creation of paid courses, school visits, supervised internship, and advanced support; and in the fourth, a model for recognizing employees was created. Conclusion: the promotion of the continued practice of innovation actions in small companies and contributions to Medicatriz permeated the four dimensions of innovation. The company understands that investment in human development increases the chances of organizations becoming productive and engaging for their employees, suppliers, and customers.

Downloads

Download data is not yet available.

Author Biographies

Lívia Luize Marengo, University of Sorocaba (UNISO)

is Innovation Agent at SENAI/SP. She has a Doctorate and Masters degree in Pharmaceutical Sciences from the University of Sorocaba and a Bachelor's degree in Pharmacy from the same institution. Her areas of interest include rational use of drugs, health technologies, entrepreneurship and innovation management.

Allan Nunes Soares, Ibirapuera University (UNIB)

is Operations Manager at Medicatriz Dermocosméticos. He has a Professional Master's Degree in Administration from the Ibirapuera University and a Bachelor's degree in Administration from Integrated Faculties Cruzeiro. His areas of interest include entrepreneurship, innovation management and operations management.

Henrique Rafael da Silva Romão, University of Sorocaba (UNISO)

is Innovation Consultant at SEBRAE/SP. He has a Master's degree in Business Administration from the University Center of FEI and a Bacherlor's degree in Economic Sciences from the University of Sorocaba. His areas of interest include entrepreneurship, innovation management and business models.

Davi Lucas Arruda de Araújo, Ibirapuera University (UNIB)

is Professor of the Professional Master's Program in Business Administration at Ibirapuera University. He has a Doctorate and Master's degree in Business Administration from Mackenzie Presbiteryan University and a Bachelor's degree in Business Administration from Estácio de Alagoas Faculty (Estácio de Sá/FAL). His areas of interest include innovation management, operations management and business strategy.

Silvia Novaes Zilber, Federal University of ABC (UFABC

is Professor of the Master's Program in Production Engineering at the Federal University of ABC. She has a Doctorate and Master's degree in Business Administration from the University of São Paulo and a Bacherlor’s degree in Electrical Engineering from the same institution. Her areas of interest include strategies for innovation, innovation in industry 4.0, digital transformation, innovative business models and strategic IT applications.

References

Associação Brasileira da Indústria de Higiene Pessoal, Perfumaria e Cosméticos. (2019). Panorama do Setor em 2019. Recuperado de https://abihpec.org.br/publicacao/panorama-do-setor-2019-2/

Associação Nacional de Pesquisa e Desenvolvimento das Empresas Inovadoras. (2016). Cases de sucesso em inovação fecham o ciclo de palestras da Conferência Anpei. Recuperado de http://anpei.org.br/cases-de-sucesso-em-inovacao-fecham-o-ciclo-de-palestras-da-conferencia-anpei/

Bachmann, D. L., & Destefani, J. H. (2011). Metodologia para estimar o grau de inovação nas MPE. Cultura do Empreendedorismo e Inovação. Recuperado de http://www.bachmann.com.br/website/documents/ArtigoGraudeInovacaonasMPE.pdf

Birkinshaw, J., Hamel, G., & Mol, M. J. (2008). Management Innovation. Academy of Management Review, 33(4), 825-845. https://doi.org/10.5465/amr.2008.34421969

Brasil. Lei nº 13.643, de 3 de abril de 2018. (2018). Regulamenta as profissões de Esteticista, que compreende o Esteticista e Cosmetólogo, e de Técnico em Estética. Recuperado de https://www2.camara.leg.br/legin/fed/lei/2018/lei-13643-3-abril-2018-786398-publicacaooriginal-155154-pl.html

Chesbrough, H. W. (2003). Open Innovation: the new imperative for creating and profiting from technology. Massachusetts, USA: Harvard Business School Press.

Child, J. (1997). Strategic Choice in the Analysis of Action, Structure, Organizations and Environment: Retrospect and Prospect. Organization Studies, 18(1), 43-76. https://doi.org/10.1177%2F017084069701800104

Damanpour, F., & Schneider, M. (2006). Phases of the Adoption of Innovation in Organizations: Effects of Environment, Organization and Top Managers. British Journal of Management, 17(3), 215-236. https://doi.org/10.1111/j.1467-8551.2006.00498.x

Dao, V., & Zmud, R. (2013) Innovating firms’ strategic signaling along the innovation life cycle: The standards war context. Journal of Engineering and Technology Management, 30(3), 288-308. https://doi.org/10.1016/j.jengtecman.2013.05.003

Dosi, G. (1982). Technological paradigms and technological trajectories: a suggested interpretation of the determinants and directions of technical change. Research Policy, 11(2), 147-162. https://doi.org/10.1016/0048-7333(82)90016-6

Estética Business Awards. (2019). Categoria indústria: empresa amiga do profissional/estética. Estética Business Awards. Recuperado de https://negocioestetica.com.br/premiacao/finalistas.php

Instituto Brasileiro de Geografia e Estatística. (2020). Pesquisa de Inovação 2017. Rio de Janeiro: Instituto Brasileiro de Geografia e Estatística. Recuperado de https://biblioteca.ibge.gov.br/visualizacao/livros/liv101706_notas_tecnicas.pdf

Johnson, J., Edquist, C., & Lundvall, B. (2003). Economic development and the national innovation system approach. Proceedings of the Globelics Conference. Rio de Janeiro, Universidade Federal do Rio de Janeiro, 1.

Kline, S., & Rosenberg, N. (1986). An overview of innovation. In: Landau R. & Rosenberg N. (Ed.), The positive sum strategy (pp. 275-306). Washington: National Academy Press.

Neely, A.; Hill, J. (1998). Innovation and business performance: a literature review. Government Office of the Eastern Region. UK: Cambridge. Recuperado de https://www.researchgate.net/publication/264870158_Innovation_and_Business_Performance_A_Literature_Review

Organização para Cooperação Econômica e Desenvolvimento. (2019). Oslo Manual 2018: Guidelines for Collecting, Reporting and Using Data on Innovation. The Measurement of Scientific, Technological and Innovation Activities. (4a. ed.). OECD. Recuperado de https://www.oecd-ilibrary.org/sites/9789264304604-en/index.html?itemId=/content/publication/9789264304604-en

Portal do Empreendedor. (2020). Estatísticas. Total de Microempreendedores Individuais. Portal do Empreendedor. Recuperado de http://www.portaldoempreendedor.gov.br/estatisticas

Prêmio Nacional de Inovação. (2020). Vencedores. Veja os vencedores por ano. Recuperado de http://www.premiodeinovacao.com.br/interna/vencedores

Rosenbusch, N., Brinckmann, J., & Bausch, A. (2011). Is innovation always beneficial? A meta-analysis of the relationship between innovation and performance in SMEs. Journal of Business Venturing, 26(4), 441-457. https://doi.org/10.1016/j.jbusvent.2009.12.002

Santos, A., Zaccaria, R. B., Graziano, G. O., & Pitombo, T. C. D. T (2016). Estratégia de fomento à cultura de inovação: Uma abordagem sobre o Programa ALI do Sebrae/SP. Revista da Faculdade Santo Agostinho 13(3), 58-75. http://dx.doi.org/10.12819/2016.13.3.3

Sawhney, M., Wolcott, R. C., & Arroniz, I. (2006). The 12 Different Ways for Companies to Innovate. MIT Sloan Management Review, 47(3), 75-81. Recuperado de http://marketing.mitsmr.com/offers/BX/47314-The-12-Different-Ways-for-Companies-to-Innovate.pdf

Serviço Brasileiro de Apoio às Micro e Pequenas Empresas. (2019b). Data Sebrae: Perfil dos Pequenos Negócios. Brasília: Sebrae. Recuperado de: https://datasebrae.com.br/perfil-dos-pequenos-negocios/#participa

Serviço Brasileiro de Apoio às Micro e Pequenas Empresas. (2019a). Guia ALI do Empresário. Metodologia de Gestão da Inovação do Projeto ALI. Brasília: Sebrae.

Serviço Brasileiro de Apoio às Micro e Pequenas Empresas. (2018a). Guia ALI Ferramentas (Vol. 2). Brasília: Sebrae.

Serviço Brasileiro de Apoio às Micro e Pequenas Empresas. (2019c). Inovação: Agentes Locais de Inovação. Receba o Sebrae na sua empresa. Brasília: Sebrae. https://www.sebrae.com.br/sites/PortalSebrae/Programas/agentes-locais-de-inovacao-receba-o-sebrae-na-sua-empresa,8f51d53342603410VgnVCM100000b272010aRCRD

Serviço Brasileiro de Apoio às Micro e Pequenas Empresas. (2018b). Pequenos Negócios em Números. Brasília: Sebrae. Recuperado de: https://www.sebrae.com.br/sites/PortalSebrae/ufs/sp/sebraeaz/pequenos-negocios-em-numeros,12e8794363447510VgnVCM1000004c00210aRCRD

Serviço Brasileiro de Apoio às Micro e Pequenas Empresas. (2013). Sobrevivência das empresas no Brasil. Brasília: Sebrae. Recuperado de https://www.sebrae.com.br/Sebrae/Portal%20Sebrae/Anexos/Sobrevivencia_das_empresas_no_Brasil=2013.pdf

Serviço Brasileiro de Apoio às Micro e Pequenas Empresas. (2016). Sobrevivência das Empresas no Brasil. Brasília: Sebrae. Recuperado de https://www.sebrae.com.br/Sebrae/Portal%20Sebrae/Anexos/sobrevivencia-das-empresas-no-brasil-102016.pdf

Sympla. (2018). Magia Empreendedora 2018. Recuperado de https://www.sympla.com.br/magia-empreendedora__408253#info

Tidd, J., & Bessant, J. Gestão da Inovação (5a ed.). Porto Alegre: Bookman.

Você S/A. (2019, outubro). A nova liderança. Felicidade gera resultado. Recuperado de https://vocesa.abril.com.br/edicoes/257/

Zennouche, M., & Zhang, J. (2014). Evolution of Leadership and Organizational Culture Research on Innovation Field: 12 Years of Analysis. Open Journal of Social Sciences, 2(4), 388-392. https://doi.org/10.4236/jss.2014.24044

Downloads

Published

2022-09-21

Métricas


Visualizações do artigo: 782     PDF (Português (Brasil)) downloads: 182 PDF downloads: 109

How to Cite

Marengo, L. L., Soares, A. N., Romão, H. R. da S., Araújo, D. L. A. de, & Zilber, S. N. (2022). The evolution of the local innovation agents (ALI) program methodology and its contribution to the innovation management at Medicatriz Dermocosmetics. REGEPE Entrepreneurship and Small Business Journal, 11(2), e2078. https://doi.org/10.14211/ibjesb.e2078

Issue

Vol. 11 No. 2 (2022): May/Aug.

Section

Technological article

License

Copyright (c) 2022 Lívia Luize Marengo, Allan Nunes Soares, Henrique Rafael da Silva Romão, Davi Lucas Arruda de Araújo, Silvia Novaes Zilber

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Authors who publish in this journal agree to the following terms:

  1. The author(s) authorize the publication of the text in the journal;

  2. The journal is not responsible for the opinions, ideas, and concepts expressed in the texts, as they are the sole responsibility of their authors;

  3. Authors retain copyright and grant the journal the right of first publication, with the work published under the CC BY 4.0  License, which allows sharing the work with acknowledgment of authorship and initial publication in this journal;

  4. Authors are allowed and encouraged to post their work (Submitted version, Accepted version [Manuscript accepted by the author], or Published version [Record version]) online, for example in institutional repositories or preprints, as it can lead to productive exchanges as well as earlier and greater citation of published work. REGEPE requires that authors indicate/link the published article with DOI. See the Effect of Open Access.

Crossref
Scopus
Google Scholar
Europe PMC

Similar Articles

<< < 1 2 3 4 5 6 7 8 9 10 > >> 

You may also start an advanced similarity search for this article.