Low-income Female Entrepreneurship: When Business is the Privacy
DOI:
10.14211/regepe.v9i3.1796Keywords:
Entrepreneurship, E-commerce, Operations, Retail, Sales channelsAbstract
Objective of the case: to foster discussions about the management challenges faced by entrepreneurs at the beginning of their operations, taking into consideration various retail business models.
Methodology/approach: a case study for administration teaching purposes based on a real-life venture engendered in a business incubator.
Main results: InSense, a business developed by Grazi, a low-income entrepreneur, faces a number of management challenges as the company grows, namely: prejudice associated to its line of products, poor reliability of logistics partners and burgeoning Chinese competition offering low priced, poor quality products. Those adversities, coupled with the entrepreneur's lack of managerial experience and the emerging sales channel conflict, led her to assess the need to reshape the business model.
Theoretical/methodological contributions: develop the student’s capacity to solve management problems of high and medium complexity in the context of a venture with potential for scalable growth.
Relevance/originality: the case fosters discussion regarding electronic commerce strategies, logistics solutions, confrontation of the Chinese competition, supply and sales channels.
Social/management contributions: to help students appreciate the difficulties of the initial process of entrepreneurship by looking at the peculiarities surrounding running a developing business.Downloads
References
Arroyo. C. S., Camargo Júnior, A. S., Merlo, E. M., & Scandiuzzi, F. (2016). Uma análise das preferências de consumidores no comércio eletrônico. Revista Facef Pesquisa, 9(1), 5-16.
Aversa, P., & Berinato, S. (2017). Sometimes, less innovation is better. Harvard Business Review, 5/6, 38-39.
Cetic.BR (2019). TIC Domicílios 2018: Módulo de Comércio Eletrônico. Centro de Estudos para o Desenvolvimento da Sociedade da Informação. Recuperado de https://cetic.br/pesquisa/domicilios/
Dornelas, J. C. A. (2014). Empreendedorismo para visionários. Rio de Janeiro: Editora LTC.
Eisemann, T., Ries, E., & Dillard, S. (2011). Hypothesis-driven entrepreneurship: the lean startup. Harvard Business School Entrepreneurial Management Case No. 812-095. Boston, MA, USA: Harvard Business School.
Fink, S. L., & Cohen, A. R. (2013). Comportamento Organizacional: Conceitos e Estudos de Caso. Rio de Janeiro, Elsevier.
Gans, J., Scott, E. L., & Stern, Scott. (2018) Do entrepreneurs need strategy? Harvard Business Review. Recuperado de https://hbr.org/2018/05/do-entrepreneurs-need-a-strategy
Hauswald, H., Hack, A., Kellermanns, F. W., & Patzelt, H. (2016). Attracting New Talent to Family Firms: Who is Attracted and under what Conditions? Entrepreneurship Theory and Practice, 40(5), 963-989. DOI: https://doi.org/10.1111/etap.12153
Henry, C., Foss, L., Fayolle, A., Walker, E., & Duffy, S. (2015). Entrepreneurial leadership and gender: exploring theory and practice in global contexts. Journal of Small Business Management, 53(3), 581-586. DOI: https://doi.org/10.1111/jsbm.12174
Kuiate, C., & Noland, T. R. (2011). Attracting and retaining core competency: a focus on cost stickiness. Journal of Accounting and Organizational Change, 15(4), 678-700. DOI: https://doi.org/10.1108/JAOC-04-2018-0038
Maurya, A. (2018). Comece sua startup enxuta. São Paulo: Saraiva Educação.
Mota-Santos, C. M., & Carvalho Neto, A. (2017). O papel da família na trajetória profissional de mulheres executivas e empreendedoras. Revista Alcance, 24(1), 36-49. DOI: https://doi.org/10.14210/alcance.v24n1.p036-049
Nohara, J. J., Acevedo, C. R., Zilber, S. N., & Parisotto, I. R. S. (2008). Inovação tecnológica e competitividade: os desafios das pequenas e médias empresas em participar do comércio eletrônico. RAI – Revista de Administração e Inovação, 5(2), 132-149. DOI: https://doi.org/10.5585/rai.v5i2.255
Porter, M. E. (2005). Estratégia Competitiva: Técnicas para Análise de Indústrias e da Concorrência (2a. ed.). Rio de Janeiro: Editora Elsevier.
Ries, E. (2018). O estilo startup. Rio de Janeiro: LeYa.
Salomão, K. (2018). A briga entre Mercado Livre e Correios pelo preço do frete. Recuperado de https://exame.abril.com.br/negocios/a-briga-entre-mercado-livre-e-correios-pelo-preco-do-frete/
Shapiro K., & Varian, H. (2003). A Economia da Informação: como os princípios econômicos se aplicam à era da Internet. Rio de Janeiro: Ed. Campus: Elsevier.
Slack, N., Brandon-Jones, A., & Johnston, R. (2015). Administração da Produção. São Paulo: Atlas.
Wasserman, N. (2013). The founder´s dilemmas: anticipating and avoiding the pitfalls that can sink a startup. New Jersey, USA: Princeton University Press. DOI: https://doi.org/10.1515/9781400841936
Downloads
Published
Métricas
Visualizações do artigo: 585 PDF (Português (Brasil)) downloads: 274 PDF downloads: 119
How to Cite
Issue
Section
License
Authors who publish in this journal agree to the following terms:
-
The author(s) authorize the publication of the text in the journal;
-
The journal is not responsible for the opinions, ideas, and concepts expressed in the texts, as they are the sole responsibility of their authors;
-
Authors retain copyright and grant the journal the right of first publication, with the work published under the CC BY 4.0
License, which allows sharing the work with acknowledgment of authorship and initial publication in this journal; -
Authors are allowed and encouraged to post their work (Submitted version, Accepted version [Manuscript accepted by the author], or Published version [Record version]) online, for example in institutional repositories or preprints, as it can lead to productive exchanges as well as earlier and greater citation of published work. REGEPE requires that authors indicate/link the published article with DOI. See the Effect of Open Access.
