Orientación empresarial individualizada: Desarrollo de escala centrado en el emprendimiento social
DOI:
10.14211/regepe.v10i1.2008Palabras clave:
Orientación empresarial individual, El emprendimiento social, Escala.Resumen
Objetivo: Presentar la validación de contenido de una escala para evaluar y medir la Orientación Emprendedora Individual dirigida al emprendimiento social (IEO Social). Método: Apoyado en un enfoque integrador de las teorías que abordan lo afectivo y cognitivo en el comportamiento emprendedor, este estudio exploratorio sigue la metodología propuesta por Churchill (1979), DeVellis (2003) y Johnson y Morgan (2016). Resultados principales: 18 afirmaciones validaron la escala, distribuidas en tres dimensiones: proactividad social, innovación social y asunción de riesgos sociales. El estudio también propone la adopción de una cuarta dimensión del instrumento final: el cambio social, adaptado de Oceja y Salgado (2013), para dar cuenta de la medición del comportamiento prosocial de los emprendedores. Aportes teórico / metodológicos: La disponibilidad de un instrumento de medición construido teóricamente y sólidamente validado, específicamente para el emprendimiento social, contribuye a la calidad de la investigación empírica en el campo, ya que asegura los límites de los estudios, evitando la derivación de análisis para campos no deseados. Contribuciones sociales: La adecuada evaluación de la OEI Social tiene el potencial de contribuir a los programas de formación empresarial en la creación y desarrollo de mecanismos para despertar el interés y la intención de emprender en lo social. Relevancia / originalidad: Este estudio es inédito para comprender, en profundidad, las características emprendedoras individuales que componen el IEO Social; y, a partir de la delimitación de un concepto exclusivo, para construir y validar una escala teóricamente sólida y empíricamente confiable para medir el constructo.
CODIGO JEL: L31
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Derechos de autor 2021 Márcia Maria Garçon, Vânia Maria Jorge Nassif
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